Every year, the number of email users grows at an astonishing rate. Around 306 billion e-mails were sent and received every day in 2020. This amount is predicted to exceed 376 billion daily e-mails by 2025. Apart from the fact that email is still one of the most common ways of business communication, these data […]...

Customer buyers and consumers in this digital world are interested mainly in your products or services generated through lead creation. Lead generation is the practice of attracting leads (possible customers) into a marketing software system in the hopes of nurturing them through the sales process. After you’ve created a lead, you may inform them about […]...

An email marketing strategy is a collection of processes that a marketer develops and implements to attain certain marketing objectives using email marketing. This strategy provides organizations with a direct line of communication with prospects and consumers to promote their brands. Email may be one of the oldest modes of digital communication, but email continues […]...