As of early 2026, over 60% of Google searches result in “zero clicks” to traditional organic links. Users are no longer hunting for websites; they are consuming answers directly on the search results page via Google’s AI Overviews (formerly Search Generative Experience or SGE). Official search guidelines have changed, and companies that don’t adjust risk […]...

The landscape of home improvement marketing has shifted permanently. By 2026, projected data suggests that over 153.5 million adults in the US will use voice search daily. Currently, 58% of consumers already rely on voice search to find local contractors. Voice-activated search is transforming local service marketing, rivaling the impact of smartphones. AI-powered voice search […]...

As third-party cookies become less popular and privacy concerns grow across markets, the internet marketing landscape is changing. Instead of reacting to the “end of cookies,” savvy brands are using this time to establish long-term first-party and zero-party data plans that will help them better understand their customers, build closer relationships, and gain a significant […]...